Hoka &
The Speed Project
Hoka partnered with The Speed Project to document racers’ 340 mile journey from Los Angeles to Las Vegas with no set path, no officials, no on lookers, and definitely no rules.
The Ask: Design a co-branded landing page to host the hero video and showcase any accompanying materials
Role: Lead designer
first iterations
finding the balance between rugged terrain and mindfulness
site design
fitting the pieces together
hero video
about the race
racer interviews
photo gallery
content creators
cta push for shoe
final website
push to the finish line