TikTok Creators Social
The Ask: Create an identifiable visual brand for the @tiktokcreators channels while maintaining the larger TikTok brand. Execute the update across creative for the social channels.
Role: Lead Designer
I playfully utilized TikTok’s UI, iconography, and emojis
to seamlessly fit within the larger brand’s ecosystem while lending itself to ever-changing content
taking inspiration
And in motion…
…all using graphics templates for efficient, fast-paced turn arounds